EJI juice is a small Juice Bar in Melbourne, who approached me looking for a logo and branding that was completely original, and communicated their playful and friendly style.
EJI are the initials of the three owners of the juice bar, so when i first started brainstorming ideas, i knew i wanted to incorporate those three letters in some way. It was a struggle at first to come up with a 'monogram' that was playful, but i eventually landed on the idea of turning the three letters into a juice cup.
The resultant logo is unique, and instantly recognisable, and can be used as just an icon, or with the word 'juice' next to it. The colour choice was inspired by the tropical fruits used at the juice bar.