Jelly Dish is a Melbourne Based startup with the aim of delivering fresh ingredients to the doors of users.
The logo and brand revolved around the play on words that 'JellyDish' represented. A combination of jellyfish, and a dish presented a great opportunity for me to get creative with what sort of icon i could design. Eventually, i landed on a combination of a jellyfish, and Cloche - a cover for food, which was often used in cartoons.
The icon was rotated on a slight angle, to convey a sense of movement - linking back to the idea that the brand is a delivery service.